Our goal is to keep our members up-to-date on local business trends, education, marketing opportunities and regulatory and legislative changes that could impact the way you do business.

Being a member of Lubbock Hotel & Tourism  Association you will help influence and improve the hotel and tourism industry in Lubbock and surrounding areas as well as having the opportunity to network with other industry professionals and leaders. Members have the distinct advantage of exposure to hotel decision makers as well the opportunity to build relationships with local industry leaders.